Am not an SEO expert. That said, I try to use as much Search Engine Optimization as possible from the little knowledge I have garnered over the years. While we have our Facebook groups and Twitter following and other social media to promote our posts and bring in as much traffic into the blog, the power of search engine traffic should not be underestimated.

My traffic source overview - Google Analytics
Here’s why :
  1. While referral traffic is limited to number of fans, followers etc…, direct traffic is limited to the number of folks who know your blog URL, the audience from search engines is “literally unlimited”
  2. If posted appropriately, search engines bring in major mass of the traffic into the blog, as can be seen in the above graph
  3. People who search and come into the blog are genuinely looking for the information) you have posted (assuming the content is relevant to the keyword(s) that brought in the hit). This is likely to increase the bounce rate.
  4. New posts may have only seasonal readership if promoted only through social media. However, posts in archives can be treasures and can continue to bring in more traffic than new posts if optimized for search engines. An old post of mine on decoupage still is the most read post every month. Thanks to Google.
So, if you say, “I don’t write for search engines”, think twice ! You don’t have to write for search engines. But if you can make your content friendly enough for search engines to pick up, there is much more readership your blog can enjoy. Agree ? Don't agree ? Leave me a comment.

P.S. In the pie chart that you see above, search engine includes Google, Bing, Yahoo, Ask, AOL and few others.
Did you know you can use your twitter background to convey more information that you would want ? Personalizing your background enables you to move away from the default standard templates that Twitter has to offer.

Custom backgrounds can help your profile stand apart and also convey as much information as you need about your blog / site that you are promoting through your tweets.

Here is a template that you can use to modify and personalize your background.

Just download this image onto your desktop. Open it in mspaint. And just change the three shaded portions into whatever that you want. And you have your custom Twitter background.

Once you have your background, get into settings -> Design -> Change Background -> Select the image from your local PC.

While you are at it, do check out the other custom Twitter background that I made for my profile.

Which one do you like ? Do leave me a comment